Amazon Prime may be investigated after late delivery complaints

Amazon offers its Prime express delivery service for £7.99 a month

Amazon offers its Prime express delivery service for £7.99 a month

Prime is a membership service by Amazon that, in the United Kingdom, promises subscribers "unlimited one-day delivery" and access to discounts and deals.

Online retail giant Amazon may be investigated by the Advertising Standards Authority (ASA) over complaints that premium delivery service Prime is failing to deliver purchases on time in the run-up to Christmas.

The official line from the consumers' association Which? and Citizen's Advice is simple: If Amazon says a time, and they don't meet that time, then they're in breach of contract.

The Amazon Prime service advertises "one-day delivery" but some customers have complained that it is failing to stick to its promise.

"We have received a handful of complaints".

Time is running out if you're hoping to get gifts delivered free for Christmas.

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The ASA has already upheld complaints against 11 companies that have fallen foul of advertising regulations by making claims over national or free delivery, but excluded areas of Scotland that are more hard to reach.

The Advertising Standards Authority has opened an investigation into Amazon, which ships 140million items each year in the UK.

'We are considering whether to launch an investigation'.

One driver, Stuart Colledge, who works for another subcontractor Prospect Commercials, claims he took home just £150 last week despite delivering 300 packages a day.

It upheld complaints that the advert in question, a direct mailing sent to existing Amazon customers, did not make sufficiently clear that a paid subscription would automatically start if not cancelled during the free trial and did not state what the cost of the subscription would be. Speaking to a Sunday newspaper, an Amazon spokesman asked customers with queries about their deliveries to contact the company directly.

CNET has reached out to Amazon UK for a comment.

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