Dolly Parton Is Taking the 'Dixie' Out of Her Stampede

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Dolly Parton's World Choice Investments LLC., announced this week in a news release Dolly Parton's Dixie Stampede will remove "Dixie" from the name.

Dolly Parton's Stampede has dinner theaters in Pigeon Forge, TN; Branson, MO: and Myrtle Beach, SC.

Knox County Mayor Tim Burchett tells KnoxNews.com that he's disappointed in the name change from Dixie Stampede.

Parton, 71, said the change was necessary to expand the shows to a wider audience and take into account cultural changes over the years.

"Our shows now are identified by where they are located", Parton said in the news release.

The sign for Dolly Parton's Stampede dinner show is changed after the company announced they were taking the word "Dixie" out of the name. It offers a trick-riding show, comedy, music and a comfort-food dinner in the context of a "competition, pitting North against South in a friendly and fun rivalry", the show states on its website.

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Slate writer Aisha Harris criticized the Pigeon Forge dinner show in a review published in August 2017 and said the show romanticizes the old South, knoxnews.com reported. She characterized Stampede as "a lily-white kitsch extravaganza that play-acts the Civil War but never once mentions slavery", calling the show "five straight hours of proud Southern denialism".

"We evaluate the show at the end of every season and update and make changes".

World Choice Investments CEO Jim Rule says the rebranding is part of an effort to "stay relevant in today's changing world". "We provide spectacular family entertainment at a great value.

She's the brand. I think if you have Dolly's name in front of anything it totally eclipses what comes after Dolly Parton".

The show is set to reopen on January 19.

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