Aldi reclaims title of 'nation's favourite supermarket' in satisfaction survey

Trolleys at the Tesco Superstore in Kirkcaldy which is to close it was announced today

Trolleys at the Tesco Superstore in Kirkcaldy which is to close it was announced today

Marks & Spencer took second place in the chart and Lidl came in third, just ahead of Waitrose.

Matthew Barnes, chief executive, United Kingdom and Ireland at Aldi, said: "We're over the moon to be named the best supermarket in the Which? annual customer satisfaction survey voted for by United Kingdom shoppers".

According to data from research group Kantar Worldpanel, Tesco's sales increased by 2.6 percent in the last 12 weeks but all of Britain's four biggest supermarkets had lost market share to Aldi ALDIEI.UL and Lidl.

This was largely down to a two-star rating Waitrose was given for value for money, compared to Aldi's five. "Aldi and Lidl have won over their customers with value for money", said Alex Neill, the managing director of Which? home products and services.

And although Waitrose shoppers complimented the upmarket chain's "top quality produce" and helpful staff, overall customers did not believe the supermarket offered good value for money.

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Unlike mainstream Tesco stores, the proposed no-frills outlets would stock a limited number of own brand products, thought to be around 3,000, versus the 25,000 items available in a typical Tesco Extra supermarket.

Meanwhile, one customer told the consumer group they did not do their main shop at Waitrose because it was "a bit pricey".

Among the online supermarkets, Iceland claimed the top spot for the third year running, which it shares with Ocado for the first time.

"We are also a business that is and has always been committed to doing the right thing, most recently reflected in our aim to eliminate plastic packaging from our own-label range by 2023".

Tesco (LON:TSCO) is working on a plan for a new discount grocery chain to take on Aldi and Lidl, The Sunday Times has revealed. Iceland 6. Tesco =7. Tesco was ranked sixth and Asda and Morrisons were jointly ranked seventh, with Sainsbury's coming bottom.

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