The list of companies bailing on partnerships with the NRA is growing

The list of companies bailing on partnerships with the NRA is growing

The list of companies bailing on partnerships with the NRA is growing

The family-owned First National Bank of Omaha also said it would not renew NRA-branded credit cards, citing "customer feedback".

Hotels such as Best Western and Wyndham Hotels and Resorts are also claiming they are dropping the NRA partnerships, as well as the First National Bank of Omaha which is one of the country's largest banking institutions.

In addition to several banks, Enterprise Holdings, which owns Enterprise, Alamo and National auto rental groups, announced it will end the discount offering it has with the NRA on March 26.

Chubb didn't announce the cancellation then, but confirmed it when the company was asked about gun insurance after the Parkland gun murders. Lockton did not immediately respond to a request for comment.

Aside from mobilizing its PR teams, organizations taking a stand have turned to social media to spread the news.

The moves suggest the NRA is losing a degree of support in the corporate world amid a firestorm of criticism over the group's support for gun rights despite recent killing sprees.

The global insurance company MetLife said it has terminated discounts for NRA members.

Still, Gordon said a widespread movement against NRA-affiliated companies was "unlikely" because most consumers don't change their behavior based on political issues. "Four of those companies have ended their relationship with the NRA since this list was initially published". Hertz, Avis Budget Group and TrueCar would soon join Enterprise and end their NRA discounts.

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This gets at the fundamental problem with trying to push through common sense gun control laws, such as universal background checks, let alone more controversial measures, such as banning semi-automatic firearms altogether. "As usual, the opportunists wasted not one second to exploit tragedy for political gain", he said.

An online campaign using the Twitter hashtag #StopNRAmazon has also begun to pick up steam, applying pressure on Amazon CEO Jeff Bezos to drop the channel. Chubb said it notified the NRA three months ago that it would end its participation in the program.

However, it is worth noting that Enterprise did not break an existing contract.

Moms Demand Action for Gun Sense in America, founded after 20 first-graders were shot and killed at a CT school in 2012, sent letters to Apple Inc, AT&T Inc, Amazon, Alphabet Inc's Google and Roku Inc on Friday, asking them to drop NRATV from their platforms.

Bob Spitzer, a scholar on gun politics at SUNY Cortland, agreed the companies' moves were most likely a reaction to the Florida shooting, but said it was too early to say what the impact would be.

Activists have also called on public pension funds to divest from gun maker stocks.

Some of those survivors confronted NRA spokeswoman Dana Loesch at a CNN town hall on Wednesday.

The suspect in the attack, Nikolas Cruz, was said to be obsessed with guns and bought the semi-automatic rifle he allegedly used at the school in Parkland legally previous year while aged 18. The questions included training, and liability issues in the event a student were killed by friendly crossfire.

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