Will the Fitbit Versa make you trade in your Apple Watch?

Fitbit's mass appeal smartwatch is here

Fitbit's mass appeal smartwatch is here

Since it's designed for children, it doesn't have the same fitness prompts as the company's adult-oriented trackers.

Fitbit's first smartwatch, the Ionic, launched previous year.

Fitbit is today extending its wearable lineup with a new, more affordable smartwatch - the Fitbit Versa.

"We launched Fitbit Ionic, our first entry, which allows us to participate in this fast-growing segment", Park said at a media event in New York City.

Since the Versa runs the same Fitbit OS as the Ionic, the experience is similar, using the same touchscreen interactions alongside the hardware buttons.

If anything, it looks somewhere inbetween the Apple Watch 3 and a Fitbit Ionic. At $200, it's less pricy than many market rivals, including the Apple Watch and leading Android Wear devices.

Fitbit Versa will cost $200 Dollars for the black with a black aluminum case, gray with a silver aluminum case, and peach with a rose gold case, while The Fitbit Versa Special Editions - which include Fitbit Pay compatibility - are priced at $230.

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Fitbit has unveiled the new Fitbit Versa, a smartwatch focused on health and fitness data. It has NFC for making payments with Fitbit Pay, but only in the special edition models. Fitbit postures the Fitbit Versa as a smartwatch that has an "approachable" price tag, and they're not wrong. That's why Fitbit is rolling out female health-tracking features. It has 24/7 heart rate tracking, onscreen workouts, and automatic sleep stages tracking. Adult Fitbit users who identify as female will be able to log their menstrual cycles and record symptoms directly in the Fitbit app. Once it has enough data, it'll also make cycle predictions. "We wanted to be the first to give women a complete picture of their health".

The other bragging point is that the battery purportedly lasts four days or more on a single charge.

Fitbit will soon be introducing "Quick Replies", which let you send quick pre-populated or customisable replies to text messages and instant messenger apps (Android only). It also brings fitness tracking that becomes more personalized over time and a new personalized health dashboard. But Fitbit is obviously hoping that you will. Parents can add to the ace to a family account on their own mobile device to track their kids' activity.

The Versa is available to order right away, comes in various finishes, and will ship to your door in about a month. The Ace is available to preorder now in blue or purple and will ship in the second quarter of this year. "This exciting development by Fitbit could help potentially create one of the largest databases of menstrual health metrics in the world, providing healthcare and research professionals with an unprecedented ability to study menstrual cycles and women's health with real world data". A huge range of after-purchase accessories is available as well, offering tons of ways to customize the look of the watch, with those ranging in price from $22.95 to $99.95. The redesigned smartwatch is a far cry from the Ionic's angular aesthetic, which I intensely disliked.

As it continues to find ways to better compete with the Apple Watch, Fitbit's latest product launch hits back in some rather provocative ways. No one buys smartwatches that aren't Apple Watches.

Fitbit announced two brand-new products today, plus a much-requestion additional feature for the Fitbit app.

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