Apple Is Planning to Launch a News Subscription Service

Apple Is Planning to Launch a News Subscription Service

Apple Is Planning to Launch a News Subscription Service

Now, though, a report claims Apple will be putting the newly acquired Texture to work, using it to integrate a premium news and magazine subscription service into Apple News. The service is said to be intended for launch within a year, placing the launch somewhere between the annual SXSW and WWDC events, if not sooner.

The Cupertino, California company agreed last month to buy Texture, which lets users subscribe to more than 200 magazines for $9.99 a month.

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If Apple goes through with these plans, it would be treating news similarly to how it treated music around the creation of Apple Music. Then, within the next year, Apple is expected to launch "an upgraded Apple News app with the subscription offering", and some of the revenue generated from the subscriptions will be distributed to the magazine publishers participating in the program. An Apple news subscription service makes sense, no? Exactly what that ratio will be has not yet been revealed. Beats Music, with its fewer than one million subscribers, shut down not long after Apple Music came out.

While not all magazine publishers are focused on "news", those who do cover tech and Apple specifically, could become uncomfortable with also relying on Apple for subscription revenues. Apple also gets services revenue from Apple Pay transactions, App Store downloads, iTunes music, movie, and TV show purchases, and digital book downloads. Texture had about 100 staff. It's clear the company is looking for the same success story with its upcoming news subscription. This doesn't mean Apple is entering the journalism business, and according to Bloomberg profits from the subscription will be split between Apple and content providers.

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