H&M's latest designer collaboration might just be their best one yet

Jeremy Scott

Jeremy Scott

H&M have announced their upcoming collaboration with designer brand Moschino after the success of their previous collections with Balmain, Stella McCartney and Erdem. With Gigi Hadid as the collection's muse this year, we're expecting stunning pieces - like usual.

Hadid called Jeremy Scott, Moschino's creative director, in the call, and the pair appeared together on H&M's Instagram Live broadcast. The collection itself is styled Moschino [tv] H&M.

The announcement was made on Instagram live at Coachella (SO 2018) by Gigi Hadid, who introduced MOSCHINO, in a phone call to her friend Jeremy Scott, for the new partnership.

The MOSCHINO [tv] H&M campaign is a radically innovative TV concept enmeshing social and traditional media to create a multi-platform takeover - a captivating new "zapping" experience for the digital world.

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"Moschino [tv] H&M is the ideal collaboration for fashion right now, mixing together pop, street culture, logos and also glamour", says H&M creative advisor Ann-Sofie Johansson. It will consist of collections for both women and men, as well as a full range of accessories and some extra surprises too.

Meanwhile Ann-Sofie Johansson, Creative Advisor, H&M said, 'MOSCHINO [tv] H&M is the flawless collaboration for fashion right now, mixing together pop, street culture, logos and also glamour.

And the award for the most starry Coachella party so far goes to (drum roll) L.A. -based fashion designer Jeremy Scott's annual Moschino Desert Party that got underway in the wee hours after midnight Sunday, April 15, following Beyonce's two-hour headlining set that rocked the festival's world. "I've spent my career trying to stay connected to people through fashion, and with this collab, I can finally reach a wider demographic", Jeremy Scott explained.

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