Spotify's mysterious event will be about its mobile app

Spotify's mysterious event will be about its mobile app

Spotify's mysterious event will be about its mobile app

It turns out the Swedish company will soon be stealing one of the most valuable people that helped Apple Music rise.

Carl Chery, the Hip-Hop programming head of Apple Music, is leaving Apple's music streaming platform for Spotify.

Both Chery and Iovine were first brought into the fold when Apple acquired Beats by Dre.

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The heated fight between Apple Music and Spotify is only at the beginning, as Spotify gave another serious blow to Apple's streaming service. It comes at an interesting time as Apple Music recently announced the new lead for Apple Music as Oliver Schusser. Now the company has more than 157 million registered users but only 71 million pay for access to the music catalog without ads.

At Apple, Chery was best known for securing Apple Music exclusives from Chance the Rapper, including the Grammy-winning album Coloring Book. An invitation to a Spotify event obtained by The Verge confirms major changes are coming to the mobile app as well. In addition, this comes after Spotify revealed that RapCaviar's curator, Tuma Bass, left the company for YouTube last month after three years.

Carl Chery leaves Apple Music to join Spotify.

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