Shareholder letter: Amazon.com tops 100M Prime members

Shareholder letter: Amazon.com tops 100M Prime members

Shareholder letter: Amazon.com tops 100M Prime members

Bezos has always been a little cagey about sharing Amazon statistics. And in 2017 alone Amazon shipped over five billion items through it's Prime service.

The Seattle-based company has been investing heavily in original television content.

In January the company raised the monthly Prime subscription price in the USA to $12.99 from $10.99, but left the annual cost at $99.

Amazon's annual proxy statement includes something you don't see every day: details on how much money the e-commerce giant spends with one of the nation's top newspapers.

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Bezos said the company has exceeded 100 million paid Prime members globally, which is higher than even the most optimistic analyst estimates, 13 years after its launch.

And, for the first time, more than half of the units sold on Amazon worldwide in 2017 were from the company's third-party sellers, including small and midsize businesses.

(NASDAQ:AMZN) has put a number to its Prime subscribership for the first time, and it's now over 100M members. Other benefits also come with the membership, for example at the upscale grocery chain Amazon bought a year ago: "Our Prime member exclusive promotion broke Whole Foods' all-time record for turkeys sold during the Thanksgiving season", Bezos said in his letter. "There's no single way to do it â€" it's a combination of many things.

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