Martin Lewis sues Facebook over scam adverts

Enough is enough’ MoneySavingExpert founder Martin Lewis on ITV’s This Morning says he never appears in online adverts

Enough is enough’ MoneySavingExpert founder Martin Lewis on ITV’s This Morning says he never appears in online adverts

Some used his identity to scoop up bank details or sell risky financial products, including trading schemes for virtual currencies such as Bitcoin.

Mark Lewis of Seddons, the legal firm that is handling the case for Lewis, said: "Facebook is not above the law - it can not hide outside the United Kingdom and think that it is untouchable".

"I issued a statement eventually as I was concerned that people would be taken in by it and lose money".

Martin Lewis, a man equally trusted by your dad when it comes to vehicle insurance and your mum on whether or not claims on the shampoo bottles are genuine, has launched a legal case against Facebook.

Writing later in his blog on the MoneySavingExpert website, Lewis, who is patron of charity Grief Encounter, which helps people through bereavement, said of the reaction to the interview: "I'm encouraged and honoured that what I did had an effect on so many people, and caused litres of shared tears".

"It is consistent, it is repeated". Some of them won't even talk to me because they've seen my face on the advert and think it's me who has scammed them - it's an absolute disgrace.

"It is facilitating scams on a constant basis in a morally repugnant way. He added: If Mark Zuckerburg wants to be the champion of moral causes, then he needs to stop his company from doing this".

"And of course, on a personal note, as well as the huge amount of time, stress and effort it takes to continually combat these scams, this whole episode has been extremely depressing - to see my reputation besmirched by such a big company, out of an unending greed to keep raking in its ad cash", he said.

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The Advertising Standards Authority, however, was not able to act against the alleged scammers since they posted the ads from outside the EU. It allows everyone and anyone, including criminal scammers from overseas, to advertise on its site. "Stop running them.' And it does nothing", he said.

"Facebook is not above the law", said Mark Lewis, of Seddons law firm, representing Martin Lewis. It can not hide outside the United Kingdom and think that it is untouchable. Exemplary damages are being sought.

"I've asked [Facebook] not to publish them, or at least to check their legitimacy with me before publishing".

Martin Lewis said he hoped the court action would be of benefit "partially as a bit of publicity stunt" whether he won or lost.

"Other companies such as Outbrain who have run these adverts have taken them down", said Lewis.

Aside from the vilification, he pointed out how alarming it is that the fake ads are out there and more people may be falling victim to the con adverts.

It added several adverts and accounts that breached its advertising policies were removed "only last week".

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