Melania Trump announces 'Be Best' campaign for child well-being

After 15 months, Melania Trump is stepping out with big announcement that reveals her focus

After 15 months, Melania Trump is stepping out with big announcement that reveals her focus

"And I hope that they'll do better next time".

Variety has already been the approach in recent months; Trump's public events have touched on everything from helping children combat negativity, to dealing with the effects of opioid abuse on newborns and being nice while using social media. "I'm not going to get ahead of her announcement". "I want to help children everywhere be their best, so with your help, we can achieve positive results", the first lady said, before asking the children to go around and introduce themselves and tell her their favorite hobbies.

"This is something that is extremely important to the first lady", Sanders replies. Something unique though: "She has not narrowed her platform down to just one topic as has been done in the past", Grisham said.

The first lady made headlines for her compassionate reaction when one of the children accidentally spilled his drink.

"I am well aware that people are skeptical of me discussing this topic", she told a group of social media executives in March.

As has been evidenced by the many events Mrs. Trump has participated in during her time as first lady, her focus will be the overall well-being of children.

She also brought focus to the deadly impact opioid addiction has on young children and infants, touching on her past participation in drug addiction roundtables and visits to local treatment facilities.

Melania's longtime friend Stephanie Winston Wolkoff, who left an advisory position with the first lady's office amid reports about her firm profiting from the inauguration, also defended her relationship with the president.

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Mrs. Trump took a little more time to pull her initiative together.

Her spokeswoman, Stephanie Grisham, knocked down a "persistent rumor" that the first lady doesn't even live in the White House and stays with her parents near son Barron Trump's school.

Melania is often M.I.A. when the president flees the White House for one of their other residences.

"With those values as a solid foundation, children will be able to better deal with the evils of the opioid crisis and avoid negative social media interaction", a fact sheet for the campaign stated.

The goal of the campaign, she said, is to encourage children to "be best" in their individual paths of life while teaching them the importance of social, emotional, and physical health.

President Donald Trump and first lady Melania Trump are living highly public - and mostly separate - lives.

The president pledged to "be best for our families, best for our communities and best for our nation".

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