Amazon is new player in live Premier League TV rights deal

Amazon Prime Premier League live stream BT Sky

Amazon Prime Premier League live stream BT Sky

The US web retail giant has broken the stranglehold of Sky and BT Sport with a groundbreaking deal to livestream matches for the first time. And so will Amazon.

The global online retailer will show 20 Premier League matches a season for three years in Britain, starting from the 2019/20 season, the league said on Thursday (June 7).

Though Amazon may have gotten a discount, its Premier League price tag would still likely hit nine figures in US dollars.

Take a look through the gallery to reveal some of the angry reactions to Amazon acquiring Premier League football rights.

Regarding Amazon's deal, a statement reads: "Every Premier League club will be featured across two full rounds of 20 matches per season, including Bank Holiday fixtures, plus weekly highlights throughout the season".

Sky will show the most amount of Premier League football, having previously won 128 matches per season for the same time period. It will pay £90m per year for exclusive live coverage of 20 midweek Premier League matches every season.

BT's deal means that BT Sport will, for the first time, show multiple mid-week Premier League matches on the same evening.

Amazon picked up one package, while BT secured the final batch of games to add to their original tally.

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"With Amazon's rival, this could well be the last time that both BT and Sky own the live Premier League rights in the United Kingdom, with Richard Scudamore keen to attract more online players to the table".

The Amazon deal is good news for the EPL, which will welcome competition after the value of its main rights packages fell this time. In all, it will showcase 20 matches, scheduled at points that are expected to gain relatively low viewing figures.

The deal is an important milestone for Amazon, but it represents only a fraction of the larger Premier League pie.

After Sky and BT paid £4.5BN ($6.2BN) for the majority of games earlier this year, there were two packages left with the Premier League arranging them to encourage digital bidders.

Amazon will make the Premier League available to Amazon Prime members.

By contrast, the matches that Amazon will broadcast on its Prime service are relatively minor.

The soccer deal extends Amazon's lineup of streaming sports events, which includes professional tennis matches and football games.

In his annual letter to shareholders this year, Amazon's chief executive, Jeff Bezos, disclosed that 100 million people around the world had Prime subscriptions.

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