IHOP flips name to IHOb: International House of Burgers

IHOP flips name to IHOb: International House of Burgers

IHOP flips name to IHOb: International House of Burgers

Some wondered if the "b" stood for "breakfast", since after all, the restaurant serves bacon, eggs, omelets and more along with its traditional pancakes. The 60-year-old pancake chain announced its decision to drop the Pancakes from its name, and has rebranded as the International House of Burgers.

Will the new (and temporary) name change boost IHOP, er, IHOb's bottom line?

The announcement immediately caused fans of the breakfast chain to go insane with speculation, with the most likely option for what the "b" could stand for being "breakfast".

An IHOP in Hollywood is getting new IHOb signs, and some others might get the treatment. The "B" doesn't stand for breakfast, nor does it stand for anything that you'd likely want to eat for breakfast, or-let's be real here-at an IHOP at any time of day. "B-hold!" the company announced in a tweet on Monday, June 11, sharing a video to make the big reveal.

"This IHOP/IHOB thing is pretty brilliant... how many companies can get the entire internet talking about them based on a marketing campaign where they pretend to change their name?"

More news: France's Macron sees way forward on trade, Trump says working together
More news: Wynne hopes Ford changes rules to give Ontario Liberals official party status
More news: Vince Vaughn Arrested For DUI

The new burgers are available with unlimited french fries and a drink for $6.99. "We've pancaked pancakes for 60 years now, so it's the ideal time to start burgerin' burgers". "Burgers are the most consumed entrée item for men, women and children in America", he continued, adding "it made sense to start with burgers".

How permanent is the name change?

Others noted that the Ob in the IHOb logo looked extremely similar to the O.B. brand of tampons.

"I just love IHOP for its breakfast", said customer Doreen Sharir at a half- full eatery on East 14th Street early Monday afternoon.

Recommended News

  • Kim Jong Un Suprises Crowds With Late-Night Tour In Singapore

    Kim Jong Un Suprises Crowds With Late-Night Tour In Singapore

    While a majority of Americans support sanctions, most also support military intervention to protect allies. Concerns have increased for both Republicans and Democrats on these questions since 2013, Pew reported .
    'A changed era': How North Korea is reporting the summit

    'A changed era': How North Korea is reporting the summit

    Trump has downplayed what will come from the meeting, and told reporters last week that it is likely to be just the start. Trump appeared to be speaking to Kim throughout the 12 seconds of the handshake but Kim did not reply.
    Congress Couldn't Kill Obamacare. But Trump Is Still Trying

    Congress Couldn't Kill Obamacare. But Trump Is Still Trying

    Health insurers are now deciding whether to sell coverage in the individual market in 2019 - and what they're going to charge. SIMON: We've been getting reports from all over the country about how health care premiums are going up.
  • Wolfenstein: Youngblood Is A Coop Experience With Twins!

    Wolfenstein: Youngblood Is A Coop Experience With Twins!

    Because there are two twins, the game will feature co-op gameplay for the first time in Wolfenstein's history. A new entry in the Wolfenstein series, Wolfenstein Youngblood , has been revealed by Bethesda today.

    Memphis woman arrested for transporting kids in pet kennels, police say

    If she did that, then that's out of character for her", another of Cheeks' neighbors, Eugene Richmond, told the local station. A Tennessee woman is now behind bars after video shows two young children traveling in pet kennels inside her vehicle .
    The Elder Scrolls VI Announced, Has a Logo and Nothing Else

    The Elder Scrolls VI Announced, Has a Logo and Nothing Else

    You can create your own character and customize him, and fight both in melee and with magic and ranged weapons. Bethesda announced a new The Elder Scrolls games today at its Electronic Entertainment Expo showcase.
  • Pistons hire Dwane Casey as head coach

    Pistons hire Dwane Casey as head coach

    Some Detroit Pistons fans have been very critical of Tom Gores for taking so long to find a head coach and general manager. Under Casey, the Raptors won four Atlantic Division titles and advanced to the playoffs in five consecutive seasons.
    Meghan and Harry to tour Australia and New Zealand

    Meghan and Harry to tour Australia and New Zealand

    Royal fans were full of admiration for Sarah and Andrew's close relationship, and took to the comments section to have their say. She and Harry arrived at Buckingham Palace in the back of a vehicle before switching to their carriage for the big occasion.
    LeBron James rumors: Writer who broke story in 2014 says LeBron gone

    LeBron James rumors: Writer who broke story in 2014 says LeBron gone

    He literally carried the Cavs to the Finals when no one outside of Cleveland thought they had a shot of getting there. As for whether he might have gotten the best of the Warriors if he never had taken that swing, we'll never know.
  • Apple doesn't want you mining bitcoin on your iPhone

    Apple doesn't want you mining bitcoin on your iPhone

    Apple has been pushing extension developers toward Safari App Extensions for a few years now. This isn't the first time that the iPhone maker has taken action against mining apps.
    Ubisoft announces 'Assassin's Creed Odyssey,' which takes place in Ancient Greece

    Ubisoft announces 'Assassin's Creed Odyssey,' which takes place in Ancient Greece

    There's a chance to see a number of Assassin's Creed Odyssey cutscenes, the new dialogue option feature, and some stealthy combat. She continued. "In Assassin's Creed Odyssey , we're telling a story of a family that has been torn apart and a family tragedy".
    E3 2018: Watch the trailer for Starfield, Bethesda's sci-fi epic

    E3 2018: Watch the trailer for Starfield, Bethesda's sci-fi epic

    Bethesda purposefully didn't say much about the game because they're holding back a full reveal until Quakecon in August. Now in pre-production at Bethesda Game Studios, the acclaimed developers of Skyrim and Fallout 4 .

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.