And extended to 36 hours

Amazon announces Prime Day 2018 Brace yourselves for millions of deals

Amazon announces Prime Day 2018 Brace yourselves for millions of deals

Twitch Prime - Members can enjoy hundreds of hours of free gameplay as Twitch Prime gives away a free PC game every day through July 18, including titles like Pillars of Eternity and Brutal Legend.

"We anticipate strong response and we prepared accordingly", Jamil Ghani, vice president of Prime worldwide, said in an interview. If you install the Amazon app for the first time starting today through Prime Day, Amazon will gift you $5 credit.

The 36-hour event, which starts on 16 July at 12pm and ends on 17 July, will offer shopping deals and exclusives on items such as electronics, groceries, toys, office supplies and everyday essentials.

Amazon Prime is a significant part of the company's expansion drive, and earlier this year founder and CEO Jeff Bezos announced in a letter to shareholders that Prime membership had exceeded 100 million.

Amazon also revealed that every day leading to Prime Day, Prime members will have new deals to take advantage of.

Australia, Singapore, Netherlands and Luxembourg will join the other countries hosting Prime Day this year, which includes the U.S., U.K., Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium and Austria.

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"We have continued to see very healthy growth in Prime membership", Ghani said, adding that the company is focused on providing value for that membership price and "we feel that we do that handily".

PRIVATE LABEL PUSH: Amazon has been increasing its line of store brands, and it'll be offering deals such as 25 percent off its Rivet furniture brand, which didn't exist a year ago.

NEW PRODUCT LAUNCHES: Several companies have agreed to launch new products on Prime Day, Amazon says. It's going to be a one-stop shop for the best Amazon Prime Day deals without you having to trawl through the listings.

The bad news is that the sale fiesta is only valid for Amazon prime subscribers, meaning only those who pay subscription fees can get their hands on the deals.

Prime Video, DVDs and Blu-Ray - Save up to 50% on popular movies and TV shows on digital, DVD and Blu-Ray. "More than 100 million Prime members around the world, including India, will find this our best Prime Day celebration yet", added Agarwal. For the first time on Prime Day, members can shop from hundreds of deals from Amazon's worldwide selection.

Kindle Unlimited - Eligible Prime members can get three months of unlimited reading for no extra cost with a Kindle Unlimited membership.

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