Netflix may add an even more expensive 'Ultra' streaming tier



Known as Ultra, the new tier would allow four devices to receive Ultra HD video and audio streaming simultaneously, according to Italian blog Tutto Android. That's because it removes high dynamic range support from Premium and charges more per month for HDR and Dolby Vision video under a new Ultra tier.

It may sound odd to be ”testing” a price increase but Netflix often tests new features or changes with its users to evaluate the effects.

It's Premium subscribers who look to be hit hardest, who will not only see their maximum simultaneous streams drop from 4 to 2, but will lose out on the ability to view content in HDR entirely.

According to TuttoAndroid, users in Italy have noticed a new "Ultra" plan costing an additional €3.

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Currently, the Premium plans allows UHD streaming on four devices at the same time.

Meanwhile, in a statement to CNET, Netflix has said that it is "continuously" testing new things and that a test does not necessarily indicate plans for a full rollout.

Netflix has a history of testing out changes like this overseas before they bring them to the United States. A company spokesperson was quoted as saying, "In this case, we are testing slightly different price points and features to better understand how consumers value Netflix". This essentially means that Netflix Premium users will have to upgrade to the more expensive Ultra tier to maintain the same level of service. In a move that would surely cause anger, some users noted that the Premium plan's number of screens had been reduced to just two.

Keep in mind that Netflix has yet to officially change its current plans yet, so you might want to wait to see what the streamer does before you start looking at other apps as a replacement.

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