Netflix Is Removing All Online Reviews, and Testing Out Pricier 'Ultra' Plan

The tests could spell out another new pricing model change for all Netflix users

The tests could spell out another new pricing model change for all Netflix users

Netflix is planning to launch a new tier in the current packages offered to the audience for a subscription. Two years ago, Netflix saw a growth slowdown when it raised the Standard plan price by $2 for new members, while current subscribers got the increase over several months in 2016.

According to Variety, Netflix is testing a new plan, called "Ultra", that will allow customers to view more movies in Ultra HD.

So far, these plans are only being tested in Europe, but, according to how well these changes are received, could become more widespread among Netflix customers.

Netflix is about to go into ultra mode.

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"This is now only a test, and Netflix might decide not to bother with it as a consumer product". Maybe not by itself, but based on some of the promotional materials in Italty, Netflix may reduce the number of screens on which you can stream under the Premium plan from four to two. Saran said, "Not everyone will see this test and we may not ever offer the specific price points or features included in this test".

At the moment, there are three tiers available to subscribers: Basic costs $7.99 per month and lets you watch on one screen (be it a TV, laptop, smartphone or whatever), Standard costs $10.99 and lets you watch on two, and Premium gives you four screens for $13.99.

So Netflix wants to see how much users value HDR vs. four-stream access. Netflix has many series available in 4K and several, including "Luke Cage" and "Glow", in HDR. Certainly, the existing users of the Premium and the standard plans are sure to experience a frown or two on their face but it would be juvenile to doubt the loyal customers who crave for the Netflix experience.

In 2011, Netflix lost 800,000 US subscribers when it raised the prices for its plan offering streaming video and DVD rentals from $9.99 to $15.98.

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