Build-A-Bear offering vouchers after too-popular promotion lured thousands

Build a Bear St Davids shopping centre Cardiff

Build a Bear St Davids shopping centre Cardiff

Chuck E. Cheese's is jumping on the "Pay Your Age" bandwagon after Thursday's fiasco at Build-A-Bear stores across the country. The company said it knew people were disappointed and it would reach out soon. The massive crowds triggered safety concerns and the store was forced to turn people away.

Build-a-Bear's stuffed animals aren't cheap, especially when you load them up with clothes, hats, cell phones, jewelry, and other accessories.

The company have responded to the disruption by offering customers a £12 voucher which can be redeemed online.

The Build-a-Bear stores across the United States also had to shut up shop early. It will also still honor the "pay-your-age" promotion during a child's birthday month. "There was really no way for us to have estimated those crowds".

In a statement, the company said: "We have closed lines in our U.S. stores. I know that the most disappointing moment is when a kid is super excited and then something doesn't happen", John said.

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Shoppers braving the wait times shared photos and videos of lines snaking down the halls of malls and shopping areas.

And if you're older than 9 years old, the most you'll pay is $9, no matter your age.

Image of the Build-A-Bear at Zona Rosa at 8:30 a.m. on the day of the "Pay Your Age Promo" when there was a two-hour wait.

"We were not able to provide the service we wanted. and we are doing our very best.to make sure we can do what we can to make it right." .

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