Huawei overtakes Apple to become the second largest smartphone vendor

OnePlus,OnePlus 6,OnePlus 6 offers

OnePlus,OnePlus 6,OnePlus 6 offers

It also reported that the top three smartphone brands in India - Apple, Samsung and OnePlus - now hold around 88% of the total premium smartphone market, which is comparatively lower than the first quarter when it stood at 95%.

Huawei shipped 54.2 million phones in the quarter, 41 per cent more than a year earlier, to jump ahead of the iPhone maker for the first time, the firm said. Smartphone Company HighlightsSamsung once again remained the leader in the worldwide smartphone market despite a 10.4% decline in shipments from a year ago. Apple slipped to No. 3, shipping 41 million units with a growth rate of 1 percent.

"The importance of Huawei overtaking Apple this quarter can not be overstated", said Ben Stanton, a senior analyst at Canalys, which also reported the shift in quarterly market share. The strong sales of its flagship OnePlus 6 smartphone that was launched during the quarter helped it gain the top spot. Mid-rangers such as Huawei's Nova series ("wildly popular in Asia and Europe" according to Strategy Analytics) as well as phones launched under Huawei's Honor brand were a big contributing factor as well.

"Consumers remain willing to pay more for premium offerings in numerous markets and they now expect their device to outlast and outperform previous generations of that device which cost considerably less a few years ago", Scarsella said.

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OnePlus has emerged as the market leader in premium segment of smartphones in India beating Samsung and Apple in the last quarter, according to Economic Times report based on Counterpoint Research data.

OPPO and Vivo were the fifth and sixth largest brands during the quarter, capturing 8 per cent and 7 per cent market share, respectively.

OnePlus was also the fastest growing brand in the premium segment (+446 per cent) while shipments for Apple and Samsung declined YoY.

Huawei had 15 per cent market share, followed by Apple at 11 per cent as global smartphone shipments declined 2 per cent to 360 million units annually in Q2 (January-June period), said Counterpoint Research's "Market Monitor" service. 618 promotions led to strong sales for Honor models in the online channels as the Honor brand continues to be a key driver of growth for the Chinese tech giant. OnePlus 5T sales were due to the push by the brand during the first half of Q2 2018, clearing off inventory in anticipation of OnePlus 6.

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