Chrome 71 will block all ads for abusive websites automatically

A chocolate factory

A chocolate factory

Starting with Chrome 71, Google plans to improve its ability to block all ads on websites that feature what the company calls "abusive experiences".

This will include sites with pop-ups and new window requests which do things like redirecting pages. "Some of these abusive ad experiences are used by scammers and phishing schemes to steal personal information", he said. The penalty for failing to do so after 30 days is that Chrome will activate its popup blocker to stymie unwanted ads.

Google recently announced a new addition to Chrome that will attempt to rid the client of "harmful and misleading ads".

Hidden Ad Click Areas When web sites utilize hidden background or non-visible elements that when clicked on lead to an advertisement or landing page. Google has just issued a warning, that starting next month, it will be more aggressively removing all ads on a few sites that still refuse to clean up their act.

Those failing to do so could see all adverts on their website blocked by the Google Chrome browser (the most popular in the world), making for a potentially huge loss in revenues for those that rely on advertising as their main form of income.

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Google says that there are only a small number of these sites in existence. Since a year ago, said product manager Vivek Sekhar, Google has learned "that this approach did not go far enough".

"In fact, more than half of these abusive experiences are not blocked by our current set of protections, and almost all involve harmful or misleading ads", he added. And while users can always remove ads on their end, these rules will make it so that they won't have to and, in the process, continue to make money for site owners and advertisers.

Webmasters find information about abusive site experiences on their sites in the Google Search Console.

Google introduced an Abusive Experiences reporting tool in January for website owners to see if users have reported deceptive interaction on their sites, in the hope offending publishers will clean up their online properties.

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