LG Announces First Rollable OLED TV Model

CES 2019: LG launches 88-inch OLED display with dizzying 8K resolution

CES 2019: LG launches 88-inch OLED display with dizzying 8K resolution

The price and availability of the Signature Oled TV R has not been confirmed.

LG's extraordinary wallpaper-like Signature OLED TV W, released past year, is still priced over £3,800 for the 65-inch model.

LG showed off a prototype of the concept at last year's CES, but the finished product, officially called the LG Signature OLED TV R, is even more impressive: It's a 65-inch 4K OLED TV, with HDR and the same smart TV capabilities as LG's other sets.

David Vanderwaal, LG Electronics USA's senior vice president of marketing, said that the device combines "the world's best TV engineering and design into a home entertainment marvel".

The TV consists of a large base stand which represents the audio system as well as the innards into which the actual OLED panel can roll itself down into.

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Lastly, in Zero View, all 65 inches of the rollable OLED TV is hidden from view, tucked away in the base.

These three positions are shown in the image below, and can be controlled with user voice commands or button touch.

Another feature of the TV punted by LG is its built-in sound system, which packs 4.2-channel output (100W) and support for Dolby Atmos. The new TV is equipped with LG's second generation of Alpha 9 intelligent processor and deep learning algorithm for a stunning AI picture and sound quality.

With support for AirPlay 2, users can easily play videos from iTunes and other video apps, music, photos and directly from their Apple devices to their LG SIGNATURE OLED TV R. With Apple HomeKit support, customers will be able to control their LG TV using the Home app or by asking Siri.

This is all wrapped in a brushed aluminum casing with a wool speaker cover.

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