Spotify Warns Free Users with Ad Blockers Will Be Banned

Spotify will start suspending ad-blocking users without warning

Spotify will start suspending ad-blocking users without warning

Spotify has updated its Terms of Service to reflect its stance on ad-blockers.

Spotify has made a change to its Terms of Service that hint at a big crackdown on users who take measures to avoid advertisements. According to an article in PC Magazine, it indicated that approximately two million users on Spotify are in suspicion of using ad blockers.

Ad blockers are used by Spotify accounts who wish to listen to unlimited music without hearing commercials between songs (Spotify's premium version, a paid monthly service, does not contain ads).

If you're a free Spotify user, you have to contend with advertisements.

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"Spotify respects intellectual property rights and expects you to do the same", it said. Spotify also notes that if a user attempts to get around the rule, it may result in suspension or termination. The updated policy kicks in on March 1. In instances where it has found a free user skipping ads, the company has historically sent out warnings to users and, if they continued to use ad-blockers, deactivated accounts until the blockers were removed.

Ad blockers have always been a headache for Spotify.

What just happened? It shouldn't come as too much of a surprise to learn that Spotify doesn't want people using ad blockers. That is in the new terms and conditions of the audio platform. It will terminate offending accounts immediately with no warnings, and no second chances. The company is reportedly in talks to acquire podcast network Gimlet Media, which includes podcasts such as Reply All and Homecoming, in an attempt to bolster the podcasting element of its service.

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