Netflix Rolls Out Mobile-Only Subscription Plan in India

Apple New York Times Apple News Netflix New York Times report New York Times Apple New York Times Netflix New York Times warns publishers

Apple New York Times Apple News Netflix New York Times report New York Times Apple New York Times Netflix New York Times warns publishers

As the video streaming battle in India heats up, Netflix has reportedly started carrying out trials in India for its mobile-exclusive subscription plans. This version of the Netflix plan costs the equivalent of about $3.60/month, half its usual Basic plan rate in the country.

The iPhone maker, which has officially been mum on its plans, was expected to bring in Jennifer Aniston, Reese Witherspoon and "Star Wars" director J.J. Abrams to a launch event at its Silicon Valley headquarters. The New York Times, one of the biggest and most prestigious newspapers in the USA, will likely not be featured in Apple's subscription news service, expected to be announced on Monday.

Through its subscription news service, Apple will charge about $10 monthly for access to a variety of magazine and newspaper content, according to media reports.

Netflix confirmed that it is testing different mobile-only low-priced plans in some countries, but that "not everyone will see these options..." Netflix had run this mobile-only subscription model in markets like Malaysia some months earlier.

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Netflix claims it may not expand this mobile-only plan beyond a point. With players like Hotstar and Amazon Prime Video already offering their services for Rs 199 and Rs 129 per month respectively without any restrictions, will Netflix's mobile-only plan appeal to Indian viewers? "Because if it was, everyone would be on the lower price plan", Hastings added. News of the tests first surfaced out of Malaysia late a year ago, and according to a new report, Netflix has expanded that test into other countries. Among the most awaited upcoming series on the platform are Sacred Games Season 2, Delhi Crime and Baahubali: Before The Beginning.

As per the MCA filings accessed by Inc42, Netflix India had a profitable FY18 for the period ending March 2018, with a net profit of INR 20.2 lakh. As of last November, Netflix boasted 137 million subscribers globally, and its Asia subscribers have already surpassed the 58 million US users. Viacom 18's Voot was in third place with 11%, while Amazon Prime Video had a 5% share and Netflix 1.4%.

Although the comparison is beyond tired-we're sicker of writing it than you are of reading it-the approach seems like Apple's building a "Netflix for games".

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