Samsung Users Moving to Pixel, OnePlus: Counterpoint

Google Pixel

Google Pixel

In Q4 2018, Google Pixel accounted for 7.3 per cent of Verizon's total sales while the OnePlus 6T made up 2.4 per cent of T-Mobile's total sales.

The research found that over one-third of consumers who bought the Google Pixel 3 and the OnePlus 6T during Q4 a year ago were previously Samsung owners. The alleged design of the Pixel 4 was already spotted in a patent application, and plenty of concept images have tried to imagine what Google will do next with the Pixel line.

"The newest Google Pixel lineup was certainly successful in terms of disrupting the premium market space at Verizon". "Over 80 percent of [Pixel 3] volumes are coming from its Android partners".

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This data can also be seen as a bit disappointing for Google. According to the study, the Pixel 3 is a solid enough handset that it's convincing plenty of Samsung owners to switch over to a device that offers a pure Android experience. While 37% of OnePlus 6T buyers came from a Samsung phone, many of them used either a Samsung J2 Prime or the aforementioned Galaxy S7. Unfortunately, one research reveals that as far trying to get iPhone users to convert, the Pixel phones might be a flop. "Consumers who have older devices are looking for alternatives to the flagships that cost more than US$800 now offered". "Over half of all new Pixel 3 owners came from Samsung", said Jeff Fieldhack, Resesearch Director at Counterpoint Research.

But Klaehne said sales had weaken for the device in the first quarter of 2019.

The 6T is still OnePlus's latest phone available for purchase, though it is getting up in its age. It appealed to tech enthusiasts and a wider general market of consumers who read reviews for the best performance to price comparison. In the renders, both the Pixel 3a and the Pixel 3a XL are shown sporting a 3.5mm headphone jack at the top edge, flanked by the SIM card slot. And that plenty of users are still interested in alternative devices, never mind that Samsung and Apple continue to dwarf their rivals in everything from their size to their investments in marketing and customer perception.

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