Taco Bell Opening A Hotel & Resort In Palm Springs

Popular fast food restaurant opening resort-style ''tacoasis'' this summer

Popular fast food restaurant opening resort-style ''tacoasis'' this summer

The fast food chain, which has increasingly become known for its stunt marketing, has announced plans to temporarily transform a Palm Springs, Calif. hotel and resort into "The Bell: A Taco Bell Hotel and Resort".

Taco-themed rooms. Taco-inspired poolside cocktails. Guests can also stop by the on-site salon for Taco Bell-inspired nail art, fades and a braid bar. And whether it's daily happier hour or saucy snacks, The Bell: A Taco Bell Hotel and Resort will deliver beloved iconic flavors and introduce new menu surprises only available at the hotel.

This summer the Yum Brands subsidiary will launch a limited-time boutique hotel, dubbed The Bell. He called it a way "to ensure that Taco Bell has a really special place in culture".

Sadly, this foray into hospitality is short-lived (for now), and our collective dream of Taco Bell becoming the next Airbnb or Marriott is not a reality quite yet. To date, for example, there have been more than 165 Taco Bell wedding registrations. And, natch, a taco-centric gift shop.

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Forget about the Ritz-Carlton, Taco Bell is taking over their own hotel, aptly named The Bell. And the taco theme is going to extend far beyond the hotel restaurant.

Promotions like the Bell can give consumers a reason to "think of us as a cool and innovative brand", Matt Prince, senior manager of public relations and brand experience at Taco Bell, told CNN Business. A few new menu items will also debut there.

The company will begin taking reservations in June for an August 9 opening. To stay up to date on the hotel and when reservations officially go live check out The Bell's website or follow Taco Bell's Instagram. "It will be fun, colourful, flavourful and filled with more than what our fans might expect", Thalberg says.

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