Build-A-Bear's 'Pay Your Age' promo is back - with limits

Stores were forced to close after they were overwhelmed by queues. Credit PA

Stores were forced to close after they were overwhelmed by queues. Credit PA

Most furry friends available for purchase are included with the ticket, with some exclusions.

If you win a ticket, you can pay your child's age for up to two stuffed friends at Build-A-Bear Workshop.

This time, the event will be a sweepstakes with a limited number of tickets awarded.

Customers will have to be registered with the store's bonus club to get the deal.

More than 200,000 guests around the world are expected to receive tickets.

This new system was developed in an effort to reduce the chaos that ensued past year during the company's first Pay Your Age event that was held on one day.

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Due to last year's overwhelming response to the "Pay Your Age" offer, the rules have changed this time around.

The deadline to complete the following three steps is 11:59 p.m. on June 16.

Customers can also enter the program's sweepstakes for an an opportunity to win a birthday party experience.

If you want to enter for a chance to get a ticket and be entered in the grand prize raffle, you'll have to be a Bonus Club member, according to Build-A-Bear. Those who entered will receive an email by June 21 on whether they were given a ticket or not.

Last year, Build-A-Bear created a frenzy in malls across the country when it held the special event.

The birthday party package - Count Your Candles - allows guests to pick their party them and invite friends for the experience.

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