Haas title sponsor terminates F1 deal

Haas F1 Team Dropped By Title Sponsor In Bizarre Tweet Citing ‘PC Attitude’

Haas F1 Team Dropped By Title Sponsor In Bizarre Tweet Citing ‘PC Attitude’

"We aim to beat Red Bull, and being behind Williams in Austria is unacceptable", the tweet read.

Rich Energy claims to have terminated its title sponsorship deal with the Haas F1 team, although the American team says the partnership remains in place.

"The politics and PC (political correctness) attitude in @F1 is also inhibiting our business".

On Wednesday, a Tweet emerged from the energy drink's account announcing that it had terminated its deal with Haas due to "poor performance". We are in the process of legally removing the individual from all executive responsibilities.

Branding for the energy drink has been prominent on the team's black and gold cars since the start of the season, while the company has also made waves with a combative presence on social media.

So Rich Energy meant what they tweeted, but the two sides haven't officially cut ties in that Steiner stated that the company is "currently" Haas' title sponsor, hence the idea surrounding the attempt to "salvage" this relationship before it is officially a thing of the past.

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Despite the contract termination claims, the team's motorhome in the paddock for this weekend's British Grand Prix continues to bear the Rich Energy logos. The commercial agreement doesn't let me talk any more about it.

But, after finishing fifth in the constructors' championship previous year, Haas have experienced a nightmare 2019, sitting second last in the standings, only being kept off the bottom by Williams who are yet to register a point. "We can do without it but it's not like I'm staying up at night thinking about it". It's important but at this moment in time it's part of the job and we've just got to deal with it.

"I would like to tell you more, and I hope you respect that", Steiner said when asked by Autosport what he could say.

"We get on with the job, that's the important thing, to get the auto back where we want to be".

Rich Energy quickly supported him. "We wish the team well". The incident is very regrettable; we will not be making further comment on this commercially sensitive matter and will be concluding it behind closed doors.

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