Toxic Selfies are Becoming a Thing at This Destination

Instagram users urged to stop taking selfies in toxic Russian pond

Instagram users urged to stop taking selfies in toxic Russian pond

The water's gorgeous aquamarine hue is in no way natural, but rather the result of "deposits of calcium salts and metal oxides" and completely toxic.

The lengthy advisory, however, appears to have done little to quell the flow of visitors, marking the latest example of the lengths to which people will go for the ideal Instagram photo. But unlike other nearby bodies of water, this one stands out - its water is a beguiling shade of bright turquoise.

Crystal-clear turquoise water against the backdrop of a clear blue sky along the beach may very well be the makings of a flawless Instagram post.

But, according to the Siberian Generating Company, which owns the lake, it's actually an ash dump from a coal plant and contact with the water should be avoided at all costs.

"We strongly ask that while hunting for selfies you don't fall in the ash dump!" reads the Times' translation of an ALL CAPS warning.

Despite the warning, people have continued to flock to the lake in a bid for the most Instagrammable pictures - from posing on its banks in a bikini to taking to the water on an inflatable unicorn.

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Social media influencers have been flocking the place to get photos from in front of the exotic-looking water body.

People are flocking to a polluted dump site in Russian Federation to take the ideal photo. It even seemed to attract more visitors. "The water tastes a bit sour, looks like chalk". "The next day, my legs turned slightly red and itched for about two days".

The TPP-5 thermal power plant in Novosibirsk, whose ash dump became a site of pilgrimage for Instagrammers this summer, has limited access to the tropical-style lake citing security concerns.

"The dump is NOT poisonous: blue gulls do not fly there, and plants do not die".

Another wrote that the power station's management had begun closing roads to the ash dump because of the "big flow of people from Novosibirsk" to the site. The lake was created in the 1970s and is the largest of its kind in Siberia.

But the company added that the water's contents could "lead to an allergic reaction". "This didn't stop some Russians to organize whole picnics by the lake".

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