Volkswagen Set To Reveal New Look This September

Volkswagen logo

Volkswagen logo

Furthermore, in an attempt to put as much distance as possible from the cheating emissions scandal, it will change its logo too.

The rebranding will coincide with the launch of the ID 3, the first production vehicle based on the Volkswagen Group's fully electric MEB platform. We had already told you back in July 2018, that the company will reveal its brand new logo in 2019 and now we finally know when. "We plan to be the world market leader in electric mobility by 2025, which means selling one million EVs per year by then". "We look forward to presenting "New Volkswagen" to the public". "The comprehensive rebranding is the logical effect of our brand's strategic reorientation", said Member of the Board of Management for Sales, Marketing and After-Sales, Jurgen Stackmann.

Volkswagen's current logo has been in use since 2010. Volkswagen's Chief Designer Klaus Bischoff, who played a key role in the development of the new CI, said: "The new brand design reflects a type of mobility that forms a natural part of people's lives".

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The company says the updated logo, which was designed in-house, is "modern, clearer and simpler" thanks to its flatter, more two-dimensional design. He added: "The new logo has been reduced to its essential components".

Volkswagen will be moving away from the 3D bubblelike blue-and-white VW sign to a flat, simple black-and-white logo, according to a report published Thursday by Autoweek and yes you'll see this new logo on a auto at the Frankfurt Motor show as well. For the first time, the brand will have a sound logo, which will replace the former brand claim.

The rebranding will also include a new typeface and the addition of light blue alongside white and dark blue as Volkswagen's official brand colours. It will allow more flexible use and will be outstandingly recognizable in digital media. The brand is unveiling its new look at this year's Frankfurt Motor Show, and we're kind of anxious. But the biggest change yet for the VW brand is coming later this fall. European dealerships will follow not long afterward, followed by China, North and South America, and the rest of the world.

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