Supreme Court Delivers Defeat to Domino's

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He wants the website to be made accessible to people with different types of disabilities.

"Each defendant must figure out how to make every image on its website or app sufficiently accessible to the blind, how to render every video or audio file sufficiently available to the deaf, or how to provide content to those who can not operate a computer or mobile phone", the pizza chain had argued.

This typically means graphics and embedded hyperlinks must include alternative text, a description of the image that appears when a cursor floats over it or screen-reading software detects it, allowing blind people to order through it.

This is a win for disability advocates, who argued in court that without accessibility options, the economy is missing a substantial portion of revenue when they shut out groups of disabled people.

The action was originally initiated by Guillermo Robles, a blind individual who told U.S. District Court in California that Domino's website failed to let him use his mobile phone screen-reader to order pizza from the chain, which he contended violated federal laws created to protect the disabled. He cited the ADA, which guarantees to persons with a disability "full and equal enjoyment the goods and services ... of any place of public accommodations".

"The alleged inaccessibility of Domino's website and app impedes access to the goods and services of its physical pizza franchises", the three-judge panel of the San Francisco-based court wrote.

Lawyers for Domino's agreed this provision applied to its pizza stores, but not its website. The pizza chain said companies don't have to make their websites and apps fully accessible as long as disabled customers have other ways to get the same goods and services, such as a telephone hotline.

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This is not a formal ruling upholding the 9th Circuit decision, and the justices could agree to take up the issue later if lower courts are divided.

7 denied Domino's petition to overturn a lower court ruling that said the pizza delivery company was responsible for making sure people with disabilities could order from its site.

Attorneys on behalf of Domino's argued that this significantly extends and expands the ADA for service providers, such as restaurants, into the online world.

Domino's has argued that there are no clear standards for how to make web platforms ADA compliant and that it hinders business.

According to the accessible technology firm UsableNet, more than 2,200 of accessibility rights cases have been filed in lower court in the past year alone.

Understand increasingly: A visually impaired man couldn't organization pizza from Domino's.

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